How to increase views with just thumbnail designs

Here's how we got 40x more views just by redesigning the video covers.

Client and problem

Grey Ship, comedy channel. The creator of the channel shoots entire comedy series, where he performs all the roles himself.

The creator connected to our Mediacube partner network and ordered an audit service. We analyzed the channel and found an important problem. The channel was losing millions of views because of it.

Reason for low views

The main problem was the visual. The channel is entertaining, there are bright characters in the videos, but the thumbnails are dim. They were rarely clicked on, so the channel developed slowly.

Channel design that boosts views

To develop a suitable design, we:
1
Studied the trends in the design of similar comedy content. Determined which visual will work for sure.
2
Highlighted the uniqueness. The creator dresses up as characters and performs all the roles, so we made this a trademark feature. This gave the channel its own style.
3
Used bright colors to brighten the cover. The thumbnails have become more attractive, so you want to click on them.
For the thumbnails, we used the idea of transformation. Each new character was emphasized with color schemes. This simultaneously increased the CTR of the covers and made the content more understandable for new viewers.
Before
Dim thumbnails that get lost against the competition
After
Vivid emotional photos that reflect the style of the channel and the content of the videos
Before
Dim thumbnails that get lost against the competition
After
Vivid emotional photos that reflect the style of the channel and the content of the videos

Results

We got the result immediately. Gray Ship’s videos are now getting an average of 2.5 million views, up from 65,000 before the redesign. This is almost 40 times more than before.

What the client says about our work

Grey Ship
727k subscribers
"I've been working with Mediacube recently and have never been disappointed. The media network has polite and responsive managers who respond very quickly to my messages. Good designers who make awesome video thumbnails"

What services the creator uses most often

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