Puzzle english - платформа для изучения английского языка
Client: Puzzle English
Goal: User acquisition, brand awareness
Solution: The launch held with mediacube ads was the first influencer ad campaign experience for the brand ever. We targeted the channels making content on Education, Travel and Learning of the English language reaching out influencers from Asia and Europe. The team of 3 people was working on the project on a regular basis. As soon as the first launches were complete, we collected the performance metrics, analyzed the awareness each placement created and chose further strategy. In total, 30 ads were publised on the channels from Vietnam, India, Span, Egypt, France, and Thailand.
Mohy Yasser محي ياسر (Egypt)
Mohy Yasser محي ياسر's channel from Egypt contains vlogs and other entertaining videos for casual audience. Ad placement for Puzzle English was made in the format of a full dedicated video. During the video creator shows how to access the platform, how to choose the most relevant tasks and exercises depending on the knowledge level, and reveals unique features Puzzle English can offer. Also, the creator attracts his audience to join Puzzle English and use it. The video is funny and amusing, just like the general content of the creator.
Lingualizer has made a full video dedicated to the issue many beginners face as they start learning English. Since Puzzle English is developed for the beginners mainly, the video was relevant to the channel's audience and the ad itself looked consistent with the main content.
andy ở canada (Vietnam)
andy ở canada's channel is about the life of a Vietnamese person in Canada. Also, part of the content is dedicated to studying English. Channel is targeted both at beginners and advanced students who are getting prepared for the IELTS exam. Andy created a wonderful full video explaining how to use the platform to get ready for the IELTS.
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